Posts Tagged ‘Miami photography’

Alberto “Beto” Perez

It’s always great to get the call from an editor with those words, ” Your shooting for the cover”.   Your image will be on representing the magazine on newstands and Kiosks all over the country.  It  puts a smile on my face when I’m hurrying to catch a flight and see one of my images on a newstand in the airport.  Anyway.  Most people when they think of a Business magazine cover…its always a guy/girl in a tie. Armed crossed.  Captain of the Universe low angle shot.  Not on this one.

CEO Alberto “Beto” Perez  gave me over  fifty high jumps without the aid of a trampoline until we both were happy. I actually used my ears more then my eyes for this session.  Beto would stomp his right foot harder on the ground as he propelled himself into the air.  I have shot ballet before which has its own challenges, but the dance is very choreographed.

 His zumba leaps were very free form and each shot yield a different shape. Sometimes the action was great but the expression was off.  Or he would jump completely out of the frame!  It was air dancing.  We shot on three backdrops, white, black and a eye popping yellow.  The editor, Travis Ruse wanted an image which leaped off the page.  INC got its cover and I got a few Zumba lessons from the man who invented it!

Here are a few technical details.  Camera: Phase one DF camera with P40+ back and outfitted with a V-Grip which allowed me to shoot a air dance freezing speed of  1/1250 with a Schnieder 150mm LS lens.  Lighting: Profoto bi-tube and Profoto 7 packs.

 


Steve Harvey is a multi-talented entertainer, who is successful in radio, comedy, acting and as a host on television with the “Family Feud” show

“June 4th shoot Hey man, are you available on the 4th (next week) for a shoot in Atlanta?”  Yes.  “Stay loose, I’m trying to make this work.  Be in touch on it soon.”  That’s it.  Thats how this assignment came to be.  In this case it’s a portrait of Steve Harvey, a multi-talented entertainer.  Dudley Brooks, the picture editor gave me the gig and told me the story was for EBONY’s Black wealth issue.  He said to me you are photographing a media mogul.  The first image which popped into my head was of a Russian Oligarch sitting in a gold throne between two Siberian tigers (the gold ones or rather ones who would allow themselves to spray painted gold) with four nubile Russian beauties wearing nothing but gold spray paint…..The editor would only okay the “Gold throne”.   I managed to get in a shot during the two hour shoot Steve with a gold frame as well.

I’m not an etch a sketch master….a quick reference drawing.

A doodle can move the visual process along.  I like the challenge of creating a meaningful image from a few  words, sometimes descriptive, sometimes not.  Some of my visual tools includes implying  meaning through subject expression, lighting, subtle tones and prop choices.

"Larger then life, echoes of Citizen Kane"

This is my slightly surreal take on Steve Harvey. A larger then life gold frame, floating in a sea of red velvet.

 

Lighting diagrams are a big help. I try to previsualize the assignment as often as possible. It helps when work with a team. Puts everyone on the same page.