Archive for the ‘Miami Advertising Photography’

Chelsea Hirschhorn, president of baby products company, FridaBaby photographed by Miami advertising and commercial portraiture photographer Jeffery Salter on location in Miami, Florida at the Historic Biltmore Hotel. Miami based photographer, award winning photographer, Phase One IQ260, Miami Lifestyle photographer Jeffrey Salter

Miami is a city of migrants, it’s barely over 100 years old with newcomers from all over the world who come with dreams in hand.   I’m one myself.  Moved to South Beach in the 1990s.  Love the sun, energy and passion of the people. This a is portrait essay featuring new migrants taken for Ocean Drive magazine at the historic Biltmore Hotel in Miami, Fl.

Here is a brief behind the scene video of the shoot.

Miami photographer: Jeffery Salter | commercial advertising lifestyle fitness portrait in South Florida | Miami Portrait photographer


Miami photographer: Jeffery Salter | commercial advertising lifestyle fitness portrait in South Florida | Miami Portrait photographer



Photographer: Jeffery Salter

Stylist: Kristina Kitchen

Hair: Steven Hoeppner

Makeup: Paola Orlando

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


I recently received an advertising commission to photograph a rum called Pito Rico.The rum is widely known on the island of Puerto Rico,  but they wanted to expand into the New York City market.  We worked with an awesome team from Dunn Co. who also designed the label on the bottle.  On the creative side the rum which is produced in the mountain side near Jayuya, needed to glow from the inside.

The brief or storyboard was for 4 different set-ups to be done in two locations including a bar / nightclub and a beach.  The talent would be 18 models  for the bar scene and one model for a pin-up / swimsuit photograph.  All had to look Puerto rican.

A key element to doing a shoot like this was having a great producer.  My go to guy when shooting advertising productions in Miami and South Florida is David Segui,  He is always well prepared and has wide resources in regards to modeling  agencies and locations.  Next I secured Kristina Larson  a fashion and a topnotch prop stylist who was brought on board to create just the right mood for the nightclub.

Miami Advertising photographer Jeffery Salter casts models for a rum advertisement in Miami, Fl

We casted over 100 models at Aperture studios.  The idea was to have a diverse group for the club scene. Some would be in front holding the rum bottle or in the background. Afterwards we set up a web gallery for the Ad firm and Client to review in Puerto Rico.

On an advertising photography shoot many steps needed to be taken before the first frame is snapped.  On this advertising shoot we:  Scouted locations, casted models, assembled the production team, everything from first photo assistants to caters.  Submitted tests (to find the right amount of glow for the bottles) to ad agency.  Due to the tight deadline, most of the effected needed to be in camera.

Jeffery Salter location scouting for an advertising photography shoot

We scouted over 10 locations to find the “perfect” night club and bar.  Well what exactly does “perfect” mean?  The bar had to be approachable in the sense that it had to be the type of bar that the drinkers of PitoRico would most likely to go, not one in which there was a velvet rope or  too space age or high tech.  It  needed a space that was dark so I could control the light in order to capture the glowing bottle.  We found a great place called Prohibition which had high ceilings to suspend any lights I was to add in the background for effect.  The furnishing in the bar was contemporary but didn’t over power the rum bottle or the talent.

Miami Advertising photographer jeffery salter shoots models for commercial and advertising Jeffery Salter location scouting for an advertising photography shoot

Figuring out just the right type of light to create the bottle “glow” took a fair amount of testing.  It was achieved several different ways.  For the orange colored rum we attached glow sticks to the back and sides, for the clear liquor we used “Mini Morris” strobes and for the coconut as well.  To create the light trails I used a light blade created by an artist in Canada.  Who personally packaged and shipped via FEDEX it to me so I would have ample time to test and learn the different creative effects that could be done via long exposure and flash.

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


miami based lifestyle photographer jeffery salter photographs rum advertising campaign for Pito Rico


Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


The final set-up was on South Beach. It was important that the key light, in this case a beauty dish didn’t wash out the rum which was lighted by three Mini Morris strobes.  One was attached to the back of the bottle and the other two were held slightly off camera by my photography assistant.

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


Keeping it real in Miami by photographer Jeffery Salter part 1.

I love photographing people. Good natured, modest, down to earth,  just like your next door neighbor who always has a cup of milk you can borrow. That’s why photography assignments to hang out and shoot portraits of reality television stars in Miami puts a smile on my face. Its always nice to see how “real” people live.


Sugar Divas | Laura Candeau + Iliana Lombardero | Miami Based photographer Jeffery Salter


I thought I knew what a diva was however, the icing on the cake was when Siempre Mujer magazine commissioned me to photograph Laura Candeau and Iliana Lombardero, a mother-daughter team who are cake makers to the stars. They are the “sugar divas.” They have made cakes for Kim Kardashian, LeBron James, Lil Wayne and Pit bull to name a few at their bakery called Divine Delicacies. Watch them on Las Divas del Azúcar airs on MTV Tr3s every Tuesday at 9 p.m.



Vanilla Ice | Bucky the Kangaroo | Miami based photographer Jeffery Salter


Speaking of icing on a cake….I had another slice when I received a call from the Tatler magazine in UK. The picture editor asked, “Would you like to photograph handyman and Rapper, Vanilla Ice, who has a reality show called “The Vanilla Ice project” with his kangaroo named “Bucky.”  I said, “What? Ice Ice with his Kanga?” I asked the editor if I could have the Kanga on a leash held by Mr. Ice looking all gangsta and flexing his tattoos standing in front of his West Palm Beach mansion like blooming royalty. She said, “Bucky wears a collar so that may work”

When I arrived to Mr. Ice’s estate. I told him my idea and he said, “You don’t get it”. You can’t photograph the Kanga in the in front. I replied, “Okay do you have a pool in the back? We can do a shot by the pool with you and the Kanga.” Then Mr. Ice says, to me “You don’t get it?”

So I pulled back a bit and followed Ice to the backyard, where I saw  Bucky in a Kangaroo mansion…. A very big pen. Mr. Ice explained  that if I wanted to photograph him and Bucky it would have to be in the cage. I said, “Cool.” It wasn’t going to be this regal statement, but I still was going to get the best shot of Ice and Bucky cage be damned.

I had my assistants set-up a couple of profoto strobes with magnum reflectors for a bit of edge light, and I put a profoto ring light on my IQ260 digital back and Phase one DF+ camera.

Then Mr. Ice gave me the ground rules, this is not a trained kangaroo:

When you go into the cage avoid eye contact.

Never stand up, or be taller then Bucky the kangaroo (who at 13 year old was five feet tall), otherwise he will box you. I have been on my hands and knees before, but never out of fear of getting punched out by a kangaroo. I crawled in. Mr. Ice came in carrying a bunch of bananas. Bucky the kangaroo hopped towards the bananas. Vanilla started to feed Bucky and I made a few nice frames. Then I asked Ice to give me a serious rapper pose, flex his muscles, display his tattoos and give me a “Straight out of Compton”  kinda look. He replied, “If I stop feeding Bucky bananas you might not make it out of the cage” Noticing that he only had two bananas left, I dispatched my assistant to go to a store and bring back another bunch of bananas.



Bucky the Kangaroo | Miami based photographer Jeffery Salter


After all the drama….Ice didn’t make the final cut….it was all about the “Bucky’.  Reality Note to self. Never be taller than a kangaroo, avoid eye contact and they love bananas.

Luckily my next assignment didn’t involved kangaroo boxing.


Phase One IQ260 | RRS TVC- 24L tripod | Fish Tank Kings

When I was little we had a few gold fish in a simple round glass tank. They were always jumping out. No worries, “Squeaky” my pet Chihuahua was always around to “rescue’’ any “Free Willy” minded gold fish. This most definitely isn’t the case with fish who live in the luxurious aquariums made by the “The Fish Tank Kings” a Nat Geo WILD’s reality TV series . Fish don’t ever want to escape these elaborate sized aquariums, some are large enough to drive a car or two into. The first part of the assignment was to shoot an opening portrait of the Living Color Aquariums President & COO, Mat Roy. On the show he does the big reveal to clients whose custom aquariums have been finished. The second part of the assignment was environmental portraits and reportage photographs of the designers and craftsmen at the factory.


Reef makers | Fish Tank Kings | photographed by Jeffery Salter


Although the picture editor wanted me to concentrate on the cast or on air talent of the show. What really touched my heart were these two beautiful ladies who labor away off camera making the most colorful, vibrant and super saturated reefs. They are the true stars.



Fish Tank King | Mat Roy | Photographed by Jeffery Salter Miami based photographer


The portrait of Mat Roy was a bit of a challenge. The editor wanted him to be inside a living aquarium. Luckily they had designed and installed an cylindrical aquarium at the South Florida Science Center and Aquarium in which you could step inside a hole in the middle. This shot took for ever, in order to light it without reflections I had to put the camera on a tripod and do multiple frames each with the strobe at different angles then layer the images together in photoshop.
Real Housewives of Miami star, Joanna Krupa | Miami based photographer Jeffery Salter


After doing a star turn working with fish tanks. I was ready for the big league. Next up Real house wives of Miami star Joanna Krupa who has appeared on over 100 covers world-wide including Cosmo and Shape has been named the sexiest swimsuit model in the world by magazines GQ, Maxim, who listed her as part of their “Hot 100” ranking of the world’s hottest women several  years in a row and Playboy.

The location was a beautiful Miami Beach home that had a wonderful wooden dock with views of Miami’s city in the background. We had a full production team, hair, make-up, stylist, two photo assistants and one digital tech. The magazine needed five set-ups with different outfit on Joanna at each spot. In order to accomplish this in the four hour time allotted for the shoot, my team set up lights at all five of the scenes. Working with a super model like Joanna was great. She relaxed very quickly and knew how to work the light.