Archive for the ‘In Advertising Commissions’

Chelsea Hirschhorn, president of baby products company, FridaBaby photographed by Miami advertising and commercial portraiture photographer Jeffery Salter on location in Miami, Florida at the Historic Biltmore Hotel. Miami based photographer, award winning photographer, Phase One IQ260, Miami Lifestyle photographer Jeffrey Salter

Miami is a city of migrants, it’s barely over 100 years old with newcomers from all over the world who come with dreams in hand.   I’m one myself.  Moved to South Beach in the 1990s.  Love the sun, energy and passion of the people. This a is portrait essay featuring new migrants taken for Ocean Drive magazine at the historic Biltmore Hotel in Miami, Fl.

Here is a brief behind the scene video of the shoot.

Miami photographer: Jeffery Salter | commercial advertising lifestyle fitness portrait in South Florida | Miami Portrait photographer


Miami photographer: Jeffery Salter | commercial advertising lifestyle fitness portrait in South Florida | Miami Portrait photographer



Photographer: Jeffery Salter

Stylist: Kristina Kitchen

Hair: Steven Hoeppner

Makeup: Paola Orlando

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


I recently received an advertising commission to photograph a rum called Pito Rico.The rum is widely known on the island of Puerto Rico,  but they wanted to expand into the New York City market.  We worked with an awesome team from Dunn Co. who also designed the label on the bottle.  On the creative side the rum which is produced in the mountain side near Jayuya, needed to glow from the inside.

The brief or storyboard was for 4 different set-ups to be done in two locations including a bar / nightclub and a beach.  The talent would be 18 models  for the bar scene and one model for a pin-up / swimsuit photograph.  All had to look Puerto rican.

A key element to doing a shoot like this was having a great producer.  My go to guy when shooting advertising productions in Miami and South Florida is David Segui,  He is always well prepared and has wide resources in regards to modeling  agencies and locations.  Next I secured Kristina Larson  a fashion and a topnotch prop stylist who was brought on board to create just the right mood for the nightclub.

Miami Advertising photographer Jeffery Salter casts models for a rum advertisement in Miami, Fl

We casted over 100 models at Aperture studios.  The idea was to have a diverse group for the club scene. Some would be in front holding the rum bottle or in the background. Afterwards we set up a web gallery for the Ad firm and Client to review in Puerto Rico.

On an advertising photography shoot many steps needed to be taken before the first frame is snapped.  On this advertising shoot we:  Scouted locations, casted models, assembled the production team, everything from first photo assistants to caters.  Submitted tests (to find the right amount of glow for the bottles) to ad agency.  Due to the tight deadline, most of the effected needed to be in camera.

Jeffery Salter location scouting for an advertising photography shoot

We scouted over 10 locations to find the “perfect” night club and bar.  Well what exactly does “perfect” mean?  The bar had to be approachable in the sense that it had to be the type of bar that the drinkers of PitoRico would most likely to go, not one in which there was a velvet rope or  too space age or high tech.  It  needed a space that was dark so I could control the light in order to capture the glowing bottle.  We found a great place called Prohibition which had high ceilings to suspend any lights I was to add in the background for effect.  The furnishing in the bar was contemporary but didn’t over power the rum bottle or the talent.

Miami Advertising photographer jeffery salter shoots models for commercial and advertising Jeffery Salter location scouting for an advertising photography shoot

Figuring out just the right type of light to create the bottle “glow” took a fair amount of testing.  It was achieved several different ways.  For the orange colored rum we attached glow sticks to the back and sides, for the clear liquor we used “Mini Morris” strobes and for the coconut as well.  To create the light trails I used a light blade created by an artist in Canada.  Who personally packaged and shipped via FEDEX it to me so I would have ample time to test and learn the different creative effects that could be done via long exposure and flash.

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


miami based lifestyle photographer jeffery salter photographs rum advertising campaign for Pito Rico


Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


The final set-up was on South Beach. It was important that the key light, in this case a beauty dish didn’t wash out the rum which was lighted by three Mini Morris strobes.  One was attached to the back of the bottle and the other two were held slightly off camera by my photography assistant.

Advertising campaign by Miami lifestyle photographer Jeffery Salter. This is a rum advertisement shot on Miami Beach, Florida


Keeping it real in Miami by photographer Jeffery Salter part 1.

I love photographing people. Good natured, modest, down to earth,  just like your next door neighbor who always has a cup of milk you can borrow. That’s why photography assignments to hang out and shoot portraits of reality television stars in Miami puts a smile on my face. Its always nice to see how “real” people live.


Sugar Divas | Laura Candeau + Iliana Lombardero | Miami Based photographer Jeffery Salter


I thought I knew what a diva was however, the icing on the cake was when Siempre Mujer magazine commissioned me to photograph Laura Candeau and Iliana Lombardero, a mother-daughter team who are cake makers to the stars. They are the “sugar divas.” They have made cakes for Kim Kardashian, LeBron James, Lil Wayne and Pit bull to name a few at their bakery called Divine Delicacies. Watch them on Las Divas del Azúcar airs on MTV Tr3s every Tuesday at 9 p.m.



Vanilla Ice | Bucky the Kangaroo | Miami based photographer Jeffery Salter


Speaking of icing on a cake….I had another slice when I received a call from the Tatler magazine in UK. The picture editor asked, “Would you like to photograph handyman and Rapper, Vanilla Ice, who has a reality show called “The Vanilla Ice project” with his kangaroo named “Bucky.”  I said, “What? Ice Ice with his Kanga?” I asked the editor if I could have the Kanga on a leash held by Mr. Ice looking all gangsta and flexing his tattoos standing in front of his West Palm Beach mansion like blooming royalty. She said, “Bucky wears a collar so that may work”

When I arrived to Mr. Ice’s estate. I told him my idea and he said, “You don’t get it”. You can’t photograph the Kanga in the in front. I replied, “Okay do you have a pool in the back? We can do a shot by the pool with you and the Kanga.” Then Mr. Ice says, to me “You don’t get it?”

So I pulled back a bit and followed Ice to the backyard, where I saw  Bucky in a Kangaroo mansion…. A very big pen. Mr. Ice explained  that if I wanted to photograph him and Bucky it would have to be in the cage. I said, “Cool.” It wasn’t going to be this regal statement, but I still was going to get the best shot of Ice and Bucky cage be damned.

I had my assistants set-up a couple of profoto strobes with magnum reflectors for a bit of edge light, and I put a profoto ring light on my IQ260 digital back and Phase one DF+ camera.

Then Mr. Ice gave me the ground rules, this is not a trained kangaroo:

When you go into the cage avoid eye contact.

Never stand up, or be taller then Bucky the kangaroo (who at 13 year old was five feet tall), otherwise he will box you. I have been on my hands and knees before, but never out of fear of getting punched out by a kangaroo. I crawled in. Mr. Ice came in carrying a bunch of bananas. Bucky the kangaroo hopped towards the bananas. Vanilla started to feed Bucky and I made a few nice frames. Then I asked Ice to give me a serious rapper pose, flex his muscles, display his tattoos and give me a “Straight out of Compton”  kinda look. He replied, “If I stop feeding Bucky bananas you might not make it out of the cage” Noticing that he only had two bananas left, I dispatched my assistant to go to a store and bring back another bunch of bananas.



Bucky the Kangaroo | Miami based photographer Jeffery Salter


After all the drama….Ice didn’t make the final cut….it was all about the “Bucky’.  Reality Note to self. Never be taller than a kangaroo, avoid eye contact and they love bananas.

Luckily my next assignment didn’t involved kangaroo boxing.


Phase One IQ260 | RRS TVC- 24L tripod | Fish Tank Kings

When I was little we had a few gold fish in a simple round glass tank. They were always jumping out. No worries, “Squeaky” my pet Chihuahua was always around to “rescue’’ any “Free Willy” minded gold fish. This most definitely isn’t the case with fish who live in the luxurious aquariums made by the “The Fish Tank Kings” a Nat Geo WILD’s reality TV series . Fish don’t ever want to escape these elaborate sized aquariums, some are large enough to drive a car or two into. The first part of the assignment was to shoot an opening portrait of the Living Color Aquariums President & COO, Mat Roy. On the show he does the big reveal to clients whose custom aquariums have been finished. The second part of the assignment was environmental portraits and reportage photographs of the designers and craftsmen at the factory.


Reef makers | Fish Tank Kings | photographed by Jeffery Salter


Although the picture editor wanted me to concentrate on the cast or on air talent of the show. What really touched my heart were these two beautiful ladies who labor away off camera making the most colorful, vibrant and super saturated reefs. They are the true stars.



Fish Tank King | Mat Roy | Photographed by Jeffery Salter Miami based photographer


The portrait of Mat Roy was a bit of a challenge. The editor wanted him to be inside a living aquarium. Luckily they had designed and installed an cylindrical aquarium at the South Florida Science Center and Aquarium in which you could step inside a hole in the middle. This shot took for ever, in order to light it without reflections I had to put the camera on a tripod and do multiple frames each with the strobe at different angles then layer the images together in photoshop.
Real Housewives of Miami star, Joanna Krupa | Miami based photographer Jeffery Salter


After doing a star turn working with fish tanks. I was ready for the big league. Next up Real house wives of Miami star Joanna Krupa who has appeared on over 100 covers world-wide including Cosmo and Shape has been named the sexiest swimsuit model in the world by magazines GQ, Maxim, who listed her as part of their “Hot 100” ranking of the world’s hottest women several  years in a row and Playboy.

The location was a beautiful Miami Beach home that had a wonderful wooden dock with views of Miami’s city in the background. We had a full production team, hair, make-up, stylist, two photo assistants and one digital tech. The magazine needed five set-ups with different outfit on Joanna at each spot. In order to accomplish this in the four hour time allotted for the shoot, my team set up lights at all five of the scenes. Working with a super model like Joanna was great. She relaxed very quickly and knew how to work the light.

There is a certain way to hold a cigar that just says “This is the life!’ It’s not the typical image of a big guy wearing a suit, clenching a stogie between his teeth and puffing out nuclear clouds of smoke. It’s a more refined and nuanced way of relaxing and oozing self confidence with the placement of the cigar between index and middle finger with the thumb as a slight anchor. Adding about a 70 degree angle at the elbow puts you perfect cigar smoking form.

Here are a few outtakes from my photo essay on cigar making in Miami which was published in Cigar Aficionado magazine. Enjoy.


Miami Advertising portrait photography by Jeffery Salter.

Professor Juan Turro, saxophone, flute and kazoo player in the band Suenalo enjoys a cigar during a night stroll in Wynwood arts district.


Miami, Advertising, magazine, commercial in Wynwood Cigar Factory by Miami portrait and advertising photographer Jeffery Salter

 At the Wynwood Cigar Factory art lives amongst the rollers, who produce close to 1,000 cigars per day.


Tobacco leaf cutting blade at  El Titan de Bronze boutique cigar factory and shop on Calle Ocho, Little Havana's Historic Eight avenue. Miami photography by Jeffery Salter

A blade used to cut cigar leaves at the El Titan Cigars factory and shop on Calle Ocho, Little Havana.


Miami advertising and editorial portrait by Jeffery Salter.

Maria Sierra once rolled Cohiba Behikes in Cuba. At age 18 she was taught how to roll cigars by Fidel Castro’s personal cigar roller Eduardo Rivera.

Jeffery Salter Miami advertising photographer who photographs people and portraits in Miami.

The hands of Maria a Category 9 roller, who made cigars at the prestigious El Laguito Factory in the Miramar section of Havana for 32 years.  She is considered an elite roller.

Cigar boxes by Miami portrait and advertising photographer Jeffery Salter

Miami advertising photographer Jeffery Salter

Miami photography by Miami portrait and advertising photographer Jeffery Salter.

Advertising photography Jeffery Salter. Cigar humidor at El Titan de Bronze in Miami, Florida by Miami portrait photographer Jeffery Salter

Cigar rollers at Casa Fernandez photographed by Miami advertising, lifestyle, portrait photographer Jeffery Salter.

Advertising Miami photography brown gold - tobacco leaf photographed by Miami Photographer Jeffery Salter

Miami advertising, magazine, editorial portrait photographer Jeffery Salter in Miami Florida
As always the proof is in the puffing.

When the retired Lt. Colonel Allen B. West roared up to the studio and drove his Honda VTX 1800R retro cruiser inside, my team didn’t know if they should salute or run for cover.

Miami celebrity and portrait  photographer Jeffery Salter

Allan West “Guardian of the People” book cover by Jeffery Salter | Miami Florida

When I mentioned to Rep. Allen that I personally preferred BMW motorcycles, it could have been a constitutional crisis, but we managed to get past that by having both grown up as Army Brats, West’s father was a War World II veteran and so was mine. When West was in the military he was stationed at Fort Hood, Texas which sits next door to an old Sante Fe railroad depot town named Killeen, Tx. which was named after Frank P. Killeen, a manager of the railroad. And that’s where I grew up, throwing newspapers, working at Taco Bell and shooting photos for Ellison High School year book. Go Eagles. Anyway I digress.

I was commissioned by Random House to photograph the take no prisoners, former paratrooper, master Scuba instructor and former member of the United States House of Representatives Allen West.
We chose a very direct approach to the visual style of the photograph. Hard light, minimal shadows and crisp focus to match the personality and the tone of this straight shooting book which is filled with prescriptive politics…basically giving his views on how to overhaul government.

This is an outtake which I toned differently. It’s funny how with time we feel an image differently.

Miami celebrity and portrait photographer Jeffery Salter

Allan West “Guardian of the People” book cover by Jeffery Salter | Miami Florida

Photographer: Jeffery Salter
Art Director: Michael Nagin
Stylist: Melissa Kitchen
Groomer: Olivia Senghor

Bob Motley a Congressional Medal of Honor winner and the last living umpire from Negro Leagues Baseball.

Why do I photograph?  This is the reason.  A chance to meet someone who made history.  An American Hero.  An Icon. A loving Husband.  A true role model.  It was and still is an honor and privilege to have been allowed to poke my nose and camera into Bob Motley’s life.

My father served in the U. S. Army for 20 years and saw action in the Korean War and Vietnam War.  My stepfather had over 300 parachute jumps in the Vietnam War.  When HAO commissioned me to do this assignment I began to pack  my bags as the art director Jimmy Gonzales spoke to go to Kansas City.  That’s where Bob Motley lives.

Bob volunteered to serve during World War II.  During fighting in Okinawa, Bob and his fellow Marines were sent out from the water onto the beach in waves. “The first and second waves got wiped out completely. I was in the third wave. We lost half of our troops. We set up the beachhead and dug our foxholes” When he thought all was clear, he put his foot up and was shot in it. “If I had put my head up, I would have been shot in the head.”

While recovering in the hospital, he got bored staying in Bed. He wandered outside, found a softball game that needed an umpire – and found his life’s passion.  (see footnote #1)

The last living umpire from Negro Leagues Baseball, Bob 89, made the call for many of baseball’s all-time greats: Satchel Paige, Hank Aaron, Ernie Banks, Willie Mays and more.

After photographing Bob at home with Pearline, his wife of 61 years, we decided to drive over the Kansas City Royals Stadium to photograph Bob in action.  But first we had to get to the stadium.  Bob rolled Pearline out to their mini-van, gently loaded her into it and said, “meet you at the stadium.”   I felt rather strange letting an 89 year old and 79 year old drive themselves to a photography shoot for me……but needless to say.  They beat me and my crew to the stadium.   By the time I arrived, Bob was dressed in his crisp black umpire outfit standing in the middle of Kansas City Royals stadium.  He had rolled Pearline to Royals dugout where she kept dry from the light rain shower.  A loving husband.

[Footnote 1. from article written by Andrea Gollin who provided text for the story “Leading from Battlefield to Baseball Field” published in Humana Active Outlook Magazine]